We hear the term ‘purpose-driven leader’ a lot in the coaching and training world. But what does it mean? How do you know if you’re a purpose-driven leader, or not?

With my friend and colleague, Lorna Clarke, I have launched The Confident and Resilient Leader- a group coaching programme for purpose-driven women.

We are designing the group coaching programme for purpose-driven women as in a world filled with complexities and constant change, the role of a purpose-driven leader has never been more crucial, and supporting women in leadership is a passion of ours.

In my mind, a purpose-driven leader goes beyond the conventional expectations of merely managing tasks and teams; they inspire and guide their teams towards a higher calling, fostering a positive impact that transcends the boundaries of the workplace. In this blog, I explore what it means to be a purpose-driven leader and unveil a blueprint for creating lasting positive change.

Defining Purpose-Driven Leadership

At its core, purpose-driven leadership is about aligning organisational goals with a deeper, meaningful purpose that extends beyond profitability. It involves cultivating a sense of shared mission and values that resonate with both the leader and the team. A purpose-driven leader seeks to make a positive impact not only on the bottom line but also on the lives of employees, customers, donors, clients, and the community at large. 


The Pillars of Purpose-Driven Leadership 

1. Clarity of Purpose

A purpose-driven leader starts by clearly defining the organisation’s purpose beyond financial success. This clarity serves as a guiding light for decision-making and strategy development. When every member of the team understands the “why” behind their work, it becomes a powerful motivator, fostering a collective sense of meaning.

2. Authenticity and Transparency 

Authenticity is the cornerstone of purpose-driven leadership. Leaders who openly share their values and principles create a culture of trust. Transparency about challenges, successes, and decision-making processes reinforces authenticity, building strong connections with team members and stakeholders.

I recently helped a Fundraising Director of a medium charity discover and share her values with her team. The impact of doing this has been hugely positive. They all know and understand why she will focus on certain things and has certain expectations. Being vulnerable and open has helped this leader to be more authentic whilst giving her team the ‘blueprint’ as to how to work.

3. Empowering Others 

Purpose-driven leaders recognise the potential in each team member and empower them to contribute meaningfully. This involves fostering a culture of collaboration, active listening, and providing opportunities for growth. By unlocking the full potential of individuals, leaders amplify their team’s collective impact.

So, I wonder, what could you do this week to discover your team members’ hopes and dreams, and how you might be able to help them to become closer to achieving them? The New Year is the perfect time to have these sorts of conversations.

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Cultivating Positive Impact

You may be wondering, how do I put these pillars of purpose-driven leadership into practice? Here are some suggestions that work well for the many leaders I work with, and indeed in my charity leadership career:

1 – Lead by Example:

We all know that actions speak louder than words. Purpose-driven leaders embody the values they promote, becoming living examples of the positive impact they seek to achieve. Consistency in behaviour and decision-making reinforces the authenticity of their leadership.

2 – Foster a Culture of Innovation:

Encourage a culture that values innovation and creative problem-solving. This enables teams to address challenges with fresh perspectives, fostering adaptability and resilience. Innovation becomes a vehicle for positive change, both within the organization and in the broader community.

3 – Continuous Learning and Adaptation:

Purpose-driven leaders are lifelong learners, continuously seeking new knowledge and insights. By staying informed about industry trends, societal shifts, and emerging challenges, leaders can adapt their strategies to create a positive impact in an ever-changing world.

4 – Measure and Celebrate Impact: 

Implement metrics that go beyond financial indicators to measure the social, environmental, and cultural impact of the organisation. Celebrate milestones and achievements related to the purpose, reinforcing the connection between the team’s efforts and the positive change they are making.



Being a purpose-driven leader goes beyond traditional leadership paradigms. It involves a commitment to a higher purpose, authenticity, and a relentless pursuit of positive impact.

By embracing the pillars of purpose-driven leadership and cultivating a culture of positive change, leaders can steer their organisations towards a future where success is measured not only by financial gains but also by the transformative impact on people’s lives and the world at large.

If you’re interested in discovering more about how you can develop your purpose-driven leadership, get in touch.

And if you’d like a chat about The Confident and Resilient Leader, the group coaching programme for purpose-driven women, you can book a call, let’s have a chat!